Coaching certification
Lead the way each person is wired to follow
A practitioner course for coaches, HR leaders, and managers. Use the STIFIn framework to read your team accurately, coach to their machine, and stop wasting energy on the wrong leadership style.
500+ leaders certified
STIFIn Institute recognized
Live cohort + lifetime tools
What changes after this course
Outcomes you can measure
Place the right person in the right seat
Stop hiring on instinct. Use machine + drive to predict role fit before week 1.
Give feedback that actually lands
Same message, different package. Learn the angle that makes each PG receptive instead of defensive.
Resolve conflict at the source
Most team friction is a machine mismatch, not bad intent. Recognise it and de-escalate in minutes.
Build coaching that compounds
Personalized development paths per PG — so consistency stops being a willpower problem.
Choose your path
Three tiers, one framework
Foundation
Read people accurately
RM 1,500
2 weeks · self-paced
Perfect for
Managers and team leads who want to stop guessing personalities.
- Decode all 9 PG types
- Communication angles per machine
- Decoder & Pair Reader access (12 mo.)
- Workbook + 4 case readings
Most popular
Practitioner
Coach individuals with confidence
RM 3,800
6 weeks · live cohort
Perfect for
HR, L&D, and coaches running 1-on-1s and team interventions.
- Everything in Foundation
- Live cohort (6 sessions, 2 hrs each)
- Coaching scripts per PG
- Conflict & feedback playbooks
- Supervised practice (3 clients)
- Practitioner certificate
Master Coach
Lead org-wide change
RM 8,500
12 weeks · mentored
Perfect for
Executive coaches and consultants designing leadership programs.
- Everything in Practitioner
- Org reflection frameworks
- Train-the-trainer materials
- 1:1 mentoring (6 sessions)
- Co-branded delivery rights
- Master Coach certificate
6-week curriculum
From reading people to leading them
The Practitioner track. Foundation covers weeks 1–2; Master extends with weeks 7–12 of organizational design.
1
Week 1
The 9 PG operating systems
- Machine vs Drive — what each layer controls
- Reading a PG report in under 5 minutes
- Common misreadings and how to avoid them
2
Week 2
Communication angles
- Per-PG opening lines that build trust
- Decision triggers: data, story, comfort, vision, structure
- When to push and when to soften
3
Week 3
Coaching the individual
- Goal setting framed to the machine
- Routines that survive resistance
- Energy management per PG
4
Week 4
Pair & team dynamics
- Pair compatibility readings
- Mapping a team's PG distribution
- Designing meetings that don't waste energy
5
Week 5
Conflict & feedback playbooks
- Recognising machine mismatches
- Scripted feedback per PG
- Repairing trust after a hard conversation
6
Week 6
Practicum & certification
- Supervised live coaching with real clients
- Case write-ups and peer review
- Final reflection review + Practitioner certificate
Questions
Before you enroll
Reserve your seat
Enroll — Practitioner
Coaching enrollment
Selected tier: Practitioner · RM 3,800 · 6 weeks · live cohort
Refer & earn RM30
Cash reward
Share your code. When a friend completes a paid purchase, you get RM30 cash — credited per successful transaction.
Your codeSTF-XXXXXX
/coaching?ref=STF-XXXXXX
1. Share your code or link.
2. Friend books and completes payment.
3. RM30 credited to you.